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Have an Affair.” to "Find your moment" and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.Had she been aware of the “ethical and legal issues arising in relation to online fraud,” Silva would have turned down the work, she alleges in the document.

Ashley Madison’s new CEO Rob Segal (LEFT) and President James Millership (RIGHT) spoke with Financial Post reporter Claire Brownell at the National Post’s head offices in Toronto. This is a significant departure from the style of former chief executive Noel Biderman, who marketed himself as the “King of Infidelity” and jumped at any chance to publicly defend the practice of seeking an affair through his website. w=768&h=325 768w" sizes="(max-width: 620px) 100vw, 620px" Ashley Madison is also launching a new television advertising campaign in English-speaking markets on July 18.

It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.

Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post all the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.

The release included data from customers who had earlier paid a fee to Ashley Madison to allegedly have their data deleted.

In the same month the company dropped its signature tagline “Life is Short.

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